Introducing a new product can be difficult when users are accustomed to their old way of doing things. To be successful, you have to make the benefits and new workflow clear.
UX Strategy • Responsive Web Design • Front-End Development • Animation
launching a new product
APPLATIX has developed a product that streamlines, monitors and controls cloud-based development. The company needed a website that would explain the value of this system over a laborious build-it-yourself method that required significant resources and time. This site also needed to be responsive and grow with APPLATIX over time.
W+W addressed these challenges with front-end development of a responsive website that incorporated illustrations and animation depicting the workflow and the value of the product. APPLATIX also leveraged these simplified graphic representations of the workflow in presentations and a product video.