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As companies expand or pivot on their offerings they need to communicate that they are new, yet still the same trusted source. QUANTUM 3D has been leader in simulation technologies, for the commercial, civil and defense markets worldwide. W+W built a site which showcases their new capabilities and positions them as full solution provider.
UX Strategy • Customer Research • Web Design • Front-End Development
Industry-standard Quantum 3D had been acquired by a large aviation company who was bringing additional products and services to create a complete solution for simulation training. The goal was to position the new Quantum as a full solutions provider and change the perception that they just provided a portion of the simulation training ecosystem. Through a complete site redesign, including the Quantum 3D identity, W+W brought attention to other services and products as well as the existing technology. The use of self-playing video reminded viewers that the Quantum3D they know was still their while the site’s flow introduced them to new, complete solutions.