SHIFTMobility is changing the way the Automotive Service Industry does business by replacing cumbersome proprietary databases with a nimble, open platform. The initial challenge for W+W was to create an online experience that explained and intrigued while establishing a strong identity.
UX Strategy • Customer Research • Responsive Web Design • Front-End Development • Mobile App Design
SHIFTMobility’s innovative All-In-One platform was designed from the ground up to support the automotive industry’s mobile application needs. They integrate manufacturers, distributors, repair centers, and vehicles on this common platform to enable faster connectivity and to help the industry embrace enterprise mobility and e-commerce.
Design a new website that fully reflected the value proposition targeting the three major customers: repair shops, OEMs, and distributors. This site was to provide a clear and concise message combined with graphics that will appeal to the target demographics. In addition W+W used the most current web analytics and web metrics to increase demonstrable success and built a site platform for further and ongoing development.
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